Webinar: How to Turn Strangers into Hot Leads (Jennifer Bourn)

Jennifer Bourn is a WordPress Wonderwoman! She helps us understand about benefit and risk statements and what that means for lead conversion. On this webinar you will learn: 

• Where most business owners fall short when marketing with benefits
• The benefit of hearing objections during the sales process
• Why you need to incorporate risk and FOMO into your marketing
• How to use benefits and risks to get a hesitant lead to take action
• How to write a benefit and risk statement step-by-step

Caylin White

Hi! I’m Caylin, Head Marketing Buff here at WP Buffs. Thanks for reading my post! I am all things marketing & growth, #WordPress, influencer marketing, artistry, organic lifestyle, being a gamer chick, blogging, and positive vibes. I’ve been featured on HubSpot, WPMRR and I run our bufftastic webinars here!

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