Jennifer Bourn is a WordPress Wonderwoman! She helps us understand about benefit and risk statements and what that means for lead conversion. On this webinar you will learn:
- Where most business owners fall short when marketing with benefits
- The benefit of hearing objections during the sales process
- Why you need to incorporate risk and FOMO into your marketing
- How to use benefits and risks to get a hesitant lead to take action
- How to write a benefit and risk statement step-by-step
Before joining WP Buffs Dean was a WordPress Freelancer, now he’s our Customer Success Buff and loves nothing more than working with people and WordPress! He’s also head of the WordPress Freelancer Group on Facebook and manages the WP Buffs Affiliate Program. If you want some freebies, check out our free speed and security ebooks, webinars for WordPress professionals, WordPress blog or WordPress podcast all about building monthly recurring revenue.