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11 Best WordPress Email Plugins for Marketing, Newsletters, and More

On the hunt for the best WordPress email plugins to improve your site’s email marketing or otherwise makes its emails more reliable?

While WordPress does come with some basic built-in support for sending emails, it’s unreliable and you’ll need the help of some email plugins if you want to implement an email marketing strategy and make sure your emails make it to subscribers’ inboxes.

Thankfully, there’s no shortage of options when it comes to finding quality email plugins for WordPress. To help make your search easier, we did the work for you and narrowed things down to 11 of the best plugins for emails and newsletters.

Using Marketing and Email Plugins for WordPress 📧

These plugins are built to simplify your communication with your subscribers, leads and customers. You can use them to convert contacts further down the funnel, with content, special offers or tutorials, or simply to keep your active customers in the loop with any updates. Furthermore, you can segment your contacts and nurture them differently — all within WordPress.

Many of these WordPress email plugins are focused on email marketing and newsletters, but we’ll also include some plugins that improve other aspects of WordPress email performance, such as helping you customize your site’s transactional emails and set up custom notification emails.

Ready to dig in? Let’s get right to the top plugins…

11 Best WordPress Email Plugins

1. HubSpot

HubSpot is a flexible CRM and email marketing tool with a dedicated WordPress integration plugin so that you can manage subscribers, create email opt-in forms, and send emails all without leaving your WordPress dashboard.

To get started, you can use the HubSpot plugin to create forms that send subscribers straight into your CRM. Once they’re there, you can segment your subscribers as needed and send emails.

When you create your emails, you’ll be able to design them using a drag-and-drop builder and choose between sending one-off email blasts or creating automation rules to save you time and make your email marketing efforts more effective.

If you’re running an eCommerce store with WooCommerce, HubSpot also has a separate HubSpot for WooCommerce plugin that lets you sync customer and order details, set up eCommerce-focused automation rules (like abandoned cart reminder emails), and more.

Key Features:

  • Full CRM to manage your subscribers’ details, track their activity, segment them, and more.
  • Pre-built email templates.
  • Drag-and-drop email builder to customize your emails.
  • Form and popup builder to create optimized email signup forms.
  • Set up marketing automation rules to optimize your marketing efforts.
  • Integrates with all popular WordPress form plugins.

Pricing: Free. Optional add-ons to access more marketing features.

Best For: Having one tool to handle your CRM, email marketing, marketing automation, and more.

Unlike HubSpot, Better Notifications for WP isn’t focused on marketing. Instead, it gives you the ability to create custom email notifications and customize your site’s core emails without requiring any HTML or CSS knowledge.

By default, WordPress sends a lot of transactional emails for things like new accounts, password resets, update notifications, etc.

Better Notifications for WP gives you full control over all those core emails, as well as the ability to create your own custom notification emails for actions such as when a user publishes or updates a blog post. 

For all of the emails, you can enable/disable them, customize their content using a WYSIWYG editor, choose which types of users should receive certain emails, and more. 

Key Features:

  • Create your own custom WordPress notification emails for various actions.
  • Customize or disable the built-in WordPress notification emails.
  • Control the content of all your emails without needing to use code.
  • Send notification emails to specific users or types of users.

Pricing: Limited free version. Premium version from $129 (or purchase individual add-ons).

Best For: Gaining more control over your WordPress site’s transactional emails and creating your own custom notification emails.

MailPoet is a native WordPress email plugin that lets you manage all of your email marketing efforts right from your WordPress dashboard. You can create one or more lists, design forms that feed into those lists, and then send one-off or automated emails using MailPoet’s drag-and-drop email builder.

There are two ways that you can use MailPoet:

  1. You can use MailPoet’s built-in email sending service and pay a recurring subscription if you grow beyond the limited free plan. This ensures your emails get safely delivered to your subscribers.
  2. You can purchase the standalone MailPoet plugin and hook it up to your preferred email sending service such as SendGrid, Amazon SES, and others. It’s a little more complicated to configure, but you can save some money if you have a large list and/or send a lot of emails.

MailPoet was acquired by Automattic in late 2020, the same company behind WordPress.com and WooCommerce. However, it’s still run as a separate company.

Key Features:

  • Native WordPress plugin.
  • Manage lists and segmentation from your WordPress dashboard.
  • Drag-and-drop builder for emails.
  • Send one-off or automated email campaigns.
  • Use MailPoet’s sending service or your own sending service.
  • Dedicated WooCommerce integration.

Pricing: The core MailPoet plugin is available for free at WordPress.org. If you use the sending service, it’s free for unlimited emails to 1,000 subscribers and paid beyond that.

Best For: Creating a fully self-hosted WordPress email marketing setup.

True to its name, the Newsletter plugin helps you create and manage a newsletter right from your WordPress dashboard.

You can segment your subscribers into one or more lists and then send them emails using a simple builder. With the premium version, you can also access more advanced features such as an autoresponder, geolocation segmentation, automatically sending a newsletter when you publish a new post and more.

It’s important to note that the free Newsletter plugin doesn’t include its own sending service, so you’ll also need to configure your site to send its emails with some type of dedicated sending service if you want your emails to reliably make it to your subscribers’ inboxes. You can pair Newsletter with the WP Mail SMTP plugin that we’ll feature a bit later in this list or use another plugin like Post SMP Mailer/Email Log. Or, you can upgrade to the premium version to access built-in integrations.

Key Features:

  • Unlimited email subscribers and newsletters.
  • Subscriber segmentation.
  • Visual email builder.
  • Automatic emails and simple autoresponders.
  • Delivery throttling to avoid performance issues on large lists.
  • No built-in sending service – requires an SMTP plugin and a dedicated email sending service.

Pricing: The core Newsletter plugin is available for free at WordPress.org. You can purchase a bundle of all 20+ add-ons starting at $65 for use on up to three websites.

Best For: Creating and managing a simple WordPress newsletter from your dashboard.

Sendinblue is a popular email marketing service that offers a dedicated WordPress plugin to help you connect your site to Sendinblue and manage much of your email marketing efforts without leaving your WordPress dashboard.

You can use it to send one-off or automatic emails, segment your subscribers, view analytics, and even manage customer details in a lightweight CRM.

Key Features:

  • Dedicated WordPress integration plugin that lets you access most core features from your WordPress dashboard.
  • Drag-and-drop email designer, along with lots of pre-built responsive email templates.
  • Email analytics and A/B testing.
  • Lightweight CRM.
  • Use Sendinblue to send WordPress transactional emails in addition to marketing campaigns.
  • Marketing automation features.
  • WYSIWYG signup form builder.

Pricing: The Sendinblue plugin itself is free, but you’ll need a Sendinblue account to use it. Sendinblue’s free plan lets you send up to 300 emails per day to unlimited contacts. After that, paid plans start at $25 per month.

Best For: Integrating Sendinblue into your WordPress dashboard.

6. MC4WP

MC4WP, short for Mailchimp for WordPress, is a popular plugin that helps you create WordPress opt-in forms that feed into Mailchimp. You can create inline opt-in forms, add an opt-in form to a sidebar widget, and more.

There are also separate add-on plugins at WordPress.org for things like notification bars, Mailchimp list activity, and more. Overall, it just generally gives you a more flexible way to create WordPress opt-in forms for your Mailchimp lists.

It’s important to note that MC4WP doesn’t help you manage subscribers or send emails by itself – you’ll still need to do all that from the Mailchimp dashboard.

Key Features:

  • Create opt-in forms that connect to Mailchimp.
  • Add a checkbox to your comment or registration forms to let people join your list.
  • Visual form customizer.
  • Sync WordPress user information to Mailchimp, including syncing changes when someone updates their profile.
  • WooCommerce integration to sync eCommerce data to Mailchimp.

Pricing: The core MC4WP plugin and some add-ons are available for free at WordPress.org. There’s also a premium version that starts at $59 for use on a single site. You’ll also need a Mailchimp account, which is free for up to 2,000 subscribers and basic features and then starts at $10 per month for paid plans.

Best For: Connecting your WordPress site to your Mailchimp email lists.

Newsletter Glue is a newer option that gives you a simple way to create basic WordPress newsletters. It’s targeted more towards writers and bloggers, rather than businesses or online stores. Think of it kind of like something to let you create a Substack-like experience on your WordPress site.

You can create the content for your emails using the regular WordPress block editor (AKA Gutenberg). Or, you can just automatically publish a blog post straight to your newsletter, which is great if you want to create your own sort of Substack setup where your blog and newsletter content are identical.

Overall, it’s a good option for bloggers who are looking for a simple, non-technical way to create an email newsletter. However, you shouldn’t expect automation, A/B testing, or similar advanced marketing tactics.

You’ll also need to pair it with your own email sending service, such as Sendy, Mailchimp, MailerLite, etc.

Key Features:

  • Create newsletters using the native WordPress block editor.
  • Dedicated blocks to improve your newsletter, such as inserting your latest content or displaying an author byline.
  • Publish full blog posts straight to your newsletter, much like how Substack works.
  • Requires a dedicated email marketing service to actually send the emails and manage your subscribers.

Pricing: The core version is available for free at WordPress.org. You can also purchase a premium version that adds dedicated blocks starting at $76.

Best For: Writers and bloggers who want to create simple newsletters by using the native WordPress block editor.

WP Mail SMTP is a unique option on this list of WordPress email plugins in that it’s not focused on helping you create emails to send. Instead, it’s focused on helping you improve the reliability of the transactional emails that your site sends. Transactional emails are emails for tasks like password resets, contact form submission notifications, welcome emails, order confirmations, etc.

By default, WordPress sends transactional emails using WP mail, which often results in those emails ending up in users’ spam folders (or just not sending at all). WP Mail SMTP lets you change that behavior by hooking your site up to a dedicated email sending service such as SendGrid, Mailgun, etc.

However, you’ll still need one of these other plugins if you want to send marketing emails – WP Mail SMTP is just for improving the reliability of your site’s transactional emails.

Key Features:

  • Replace WP mail with your own dedicated email sending service for transactional emails.
  • Dedicated API integrations for SendGrid, Mailgun, Gmail, and more.
  • Generic SMTP option to connect to any SMTP server.
  • Test email function to make sure your sending service is working.

Pricing: The core plugin is available for free at WordPress.org, which is all most people need.

Best For: Improving the reliability and deliverability of your WordPress site’s transactional emails.

OptinMonster is a popular email marketing plugin that helps you attract more subscribers and then add those subscribers to your preferred email marketing service.

It helps you create a variety of different opt-in form types including popups, inline forms, full-screen welcome mats, notification bars, slide-ins, and more. You then get a ton of rules to target those forms to specific content or users, which lets you create personalized email opt-in offers.

It’s important to note that OptinMonster doesn’t help you actually send emails to your subscribers. Instead, it just helps you collect subscribers and funnel them into your email marketing service. For example, you could use OptinMonster to generate leads that go into your HubSpot CRM and then you could email them using HubSpot’s drag-and-drop email builder.

Key Features:

  • Dedicated WordPress integration plugin to use OptinMonster on your WordPress site.
  • Create a variety of different form types, including popups, inline forms, welcome mats, notification bars, and more. Also includes unique options like a gamified “spin the wheel” opt-in.
  • Integrates with most popular email marketing services including HubSpot, AWeber, Mailchimp, and many others.
  • Dozens of pre-built templates.
  • Visual, drag-and-drop builder to design and customize your forms.
  • Detailed targeting and trigger rules to control who sees your opt-in forms and when.
  • Built-in analytics and A/B testing to optimize your opt-in forms and list building efforts.

Pricing: Plans from $108 per year, but you need the higher-tier plans to access more advanced features.

Best For: Creating targeted opt-in popups and forms to grow your email lists.

Newspack Newsletters is a new free WordPress email plugin from Automattic, the same team behind WordPress.com and WooCommerce. As part of Automattic’s Newspack initiative, it’s targeted towards news and media organizations, but anyone can use it to create a newsletter on WordPress.

It gives you a simple way to send basic newsletters that you’re able to design via the native WordPress block editor (AKA Gutenberg). In that respect, it’s similar to the Newsletter Glue plugin. You’ll also get dedicated tools to insert your latest blog posts, advertisements, and more.

However, it doesn’t include a built-in email sending service, so you’ll still need to pair it with an email service provider such as Mailchimp or Constant Contact.

Key Features:

  • Built for publishers and media organizations – part of Automattic’s Newspack initiative.
  • Use the native WordPress block editor to design your emails.
  • Dedicated blocks to insert excerpts from live posts on your site.
  • Dedicated blocks to insert ads in your newsletter.
  • Send emails via Mailchimp or Constant Contact.

Pricing: Newspack Newsletters itself is free, but you’ll need an email marketing service such as Mailchimp or Constant Contact to actually send the emails and manage your subscribers.

Best For: News organizations and media publishers looking for a simple solution to manage email newsletters.

11. Mailster

Mailster is a native WordPress newsletter plugin that offers everything you need to create a newsletter including list management, a drag-and-drop email builder, built-in analytics, and more.

The only thing you need to add is your own dedicated email sending service – you can use any service because Mailster includes a built-in SMTP configuration feature.

Key Features:

  • Native WordPress plugin – all your data is self-hosted.
  • Drag-and-drop email builder.
  • SMTP integration feature to connect to your preferred email sending service.
  • Import an RSS feed to your email.
  • Create autoresponders.
  • View campaign analytics.

Pricing: You can purchase Mailster for a one-time $69 payment for lifetime updates.

Best For: Creating a fully self-hosted email marketing solution for WordPress.

Try These WordPress Email Plugins Today 📅

All of these WordPress email plugins are quality options – you just need to choose the plugin(s) that best match your needs and budget.

You can also mix-and-match some of these plugins. For example, you can use HubSpot as your site’s CRM and email marketing tool, while still using WP Mail SMTP to improve your site’s transactional emails and Better Notifications for WP to create custom notification emails to help you manage your site.

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