Head of growth

Full time
Position Status: Open
Refer someone to this position and earn a $1,000 finders fee!

The
Basics

These are woven into the DNA of every Buff.

These 3 qualities are highly correlated with to success here.

Humble

Our team knows that we don’t know everything. When you come on board with WP Buffs, we expect you to admit when you make errors, ask when you don’t know the answer and always tell the truth.

Hungry

We want to be the very best technical support partner for any individual, business or organization with a WordPress website. That means going above and beyond for our customers is the norm.

Smart

We’re a talented bunch who all know how to navigate any WordPress dashboard and hosting provider. Diving into technical work, improving internal systems and finding innovative solutions excites you.

Core
Values

Our North Star, practiced and pursued daily.

If self-improvement excites you, you've come to the right place.

Practice radical transparency

You’re unapologetically yourself and honest, maybe to a fault. You give honest and sincere feedback and love when people are honest with you, whether it’s an easy or difficult conversation.

Make decisions and own them

When decisions are made, you are all in. Nothing will keep you from accomplishing your individual and team goals. Furthermore, you make them your personal mission because it’s the right thing to do.

Take customer-focused action

Every decision or action we take as a team has our customers and partners in mind. Our goal is to help them accomplish theirs, so living and dying by our customers’ success is a requirement.

Exceptional results, on-time

We take everything to the next level. Average and late work won’t be tolerated here. If doing big things and racing to the finish line gets you pumped up, you’re in the right place.

Lead by example

Nobody at WP Buffs sits on their high horse and expects others to do the work. We all get our hands dirty and no matter your position, you’ll be instrumental in the work we do.

Always have each others' backs

We’re a family here at WP Buffs and that means creating an environment of trust. Have the backs of your fellow Buffs and they’ll have yours. Together, we’ll win the day. It’s just that easy.

About
You

Being a great fit here is just as much about you as it is us.

Folks with these qualities make great Buffs. Those without them don't.

You've worked remotely

You’ve done remote work before and teamed up with a distributed team.

You're a self-starter

You don’t need permission to get work done. You choose action over inactivity.

You can follow detailed instructions

Much of our work is systematized. Reading and following directions is a strength.

You're friendly

Being polite, smiling and laughing are important parts of your day.

You want to improve

Making yourself a little bit better each and every day is what drives you.

You're self-accountable

You don’t need anybody micromanaging the quality of your work because you are your own hardest critic.

You're responsive

When a teammate hails you on livechat, you always answer. Because good communication is important.

You're trustworthy

You do what you say you will and you’ll work hard to make sure everybody on the team knows that.

You love feedback

You’re comfortable receiving feedback and will use it to fuel your improvement.

You're results-oriented

We measure success with data. You’re always motivated to improve the numbers.

You're helpful

When a teammate needs help with something, you’re the first person to jump in and help out.

You like gifs & emojis

These are pretty big staples of our internal team chat. Yep – we can get pretty goofy.

Perks

With most remote jobs, working remotely is the only plus. Not here.

Yes, you'll be working hard. And that means you'll be well taken care of.

Unlimited vacation

Take time off when you need it. We work very hard but prioritize the health of our employees.

Work remotely

You can work from anywhere as long as you have a strong, secure internet connection.

Travel budget

We all receive funds to travel to WordCamps, conferences or work with fellow Buffs.

Flexible work schedule

As long as you work full hours and it’s done well and on-time, you work when you want.

Gym pass

We pay for gym memberships and fitness classes so you can stay healthy and balanced.

Unlimited books

We pay for any book or audiobook you buy, whether it’s fiction or nonfiction.

Equipment & technology budget

We’ll buy you a standing desk, headphones and any other technology you need.

Professional development budget

All the Buffs want to level up their skills, so we provide professional development opportunities.

3 months of parental leave

Whether you’re going to be a new mom or dad, take 12 weeks paid time off with your new little one.

Full benefits coverage

Healthcare, dental, vision, short- and long-term disability & life insurance. Buffs outside the US are also covered.

401k

Coming soon. Save for retirement and we’ll match up to 4% so you can feel comfortable with your future.

Coworking space

Want to work in a co-working space? We’ll cover the costs so you can work where you want.

Nick Adams
Nick AdamsCOO
Rochester, New York
Read More
Our new Head of Growth is somebody who is an over-communicator. It's essential that our marketing & sales teams progress hand-in-hand with our growing operations. That means regular check ins and making sure both sides of the business are talking regularly.
Joe Howard
Joe HowardFounder, CEO
Washington, DC, USA
Read More
I'm looking to hire somebody who I think I'll be able to work really well with. They'll be super results-oriented and I won't have to babysit them. They're the kind of person who chomps at the bit to be successful and won't settle for anything less than fantastic outcomes. If they're going to lead us to $200k MRR, they'll have to be a powerhouse!
Dean Burton
Dean BurtonCustomer Success
Seville, Spain
Read More
Our Head of Growth understands that growing the business doesn't just stem from new customer and partner acquisition, but expanding existing accounts and upgrading current customers. They'll need to focus on both aspects of growing WP Buffs and they're pumped for that challenge.

👩‍💻👨‍💻 About the Head of Growth position

WP Buffs is the very best 24/7 technical support partner for any individual, business or organization with a WordPress website. Building strong and long-lasting relationships with our customers is our highest priority. We're looking to create a team who are obsessed with making customers and partners happy, being a core member of an ambitious team and creating a digital world filled with magnificent WordPress websites. If this sounds like you, read on!

Your mission, should you choose to accept it, is to fully learn, internalize and execute our marketing and sales funnels and help drive WP Buffs growth above and beyond $200K MRR.

This position is for a driven, hungry and capable digital marketer. You'll start off executing the growth vision of our CEO, Joe, a seasoned digital marketer. This will allow you to achieve full mastery over multiple marketing pieces of software and develop a full grasp on our marketing and sales stacks.

 

When you've shown you can execute relentlessly on the marketing and sales processes detailed below, you'll have the opportunity to make bigger, bolder decisions when it comes to strategy and direction.

 

You'll learn the ins and outs of essential marketing and sales software like HubSpot, ConvertKit, RightMessage, Buffer, HotJar, Ahrefs and email collection software like Convert Pro. We need a marketer who can tackle data-driven and technical challenges as well as work alongside the rest of the marketing and sales teams to overcome them.

 

Required experience

 

  • 1+ year(s) of digital marketing experience (or training through programs like General Assembly, etc)
  • Basic knowledge on traffic generation through inbound marketing
  • Basic WordPress dashboard experience
  • Basic email collection understanding
  • Willingness to do educational video calls with potential customers
  • Ability to manage (and eventually develop) partnerships via relationship building in and outside of the WordPress community
  • Solid English copywriting skills

 

If you're confident in your baseline marketing skills and can bring this experience to the table, you'll fit well into our already talented team!

Through your initial training and eventual move into leading our growth team, you and Joe are fully responsible for making sure our team achieves the following outcomes within your first year.

 

  1. 2x blog traffic through managing content, guiding new content strategy, managing SEO team and writers, etc.
  2. 2x lead generation through smarter audience targeting, improved copywriting, heavy A/B testing and experimentation, building new partnerships with other WordPress companies, etc.
  3. 2x sales results (MRR added). This includes handling video sales calls, A/B testing sales emails, etc.
  4. 2x the size of our email list through heavy A/B testing and experimentation of email collection on the website, unsubscribe rate optimization, etc.
  5. Manage small growth team (guest writers, SEO support staff, design freelancers, affiliate managers, etc) to achieve high performance and hit required results.
  6. Be an active participant in the company culture by being present, communicating with the team in Slack throughout the day, living and breathing our team values and diving head-first into the WordPress community.

 

If this sounds like your cup of tea, you might be a good fit on our team!

It's not just foundational marketing, sales and growth skills you need to be a Buff. It's the right attitude with which you come to work with every day.

 

  • Practice radical transparency
  • Make decisions and own them
  • Take customer-focused action
  • Deliver exceptional results on-time
  • Double check all work for completeness and correctness
  • Lead by example
  • Always have the backs of other Buffs
  • Work full days during your shift

 

If you're confident you can live and breath these values, you'll be a good fit for our team!

You can read about all the tools we use here at WP Buffs. You may not have to be able to use all of them, but you should already know or be prepared to learn to use any tools required for your position: The SaaS Tools We Use to Run WP Buffs

Salary for this position is completely dependent on your experience, location, technical skills, how well you can help us tackle the outcomes for this position and the competencies you can display as a member of this team. This is something we're happy to discuss once you've gotten further along in the application process.

 

WP Buffs is a revenue-funded business, meaning we have to be selective with our spending. We cannot afford exorbitant salaries like massive, funded companies can. If you're looking for a big payday or a salary commensurate with a $100M+ company, you probably shouldn't apply because you'll be disappointed with our offer from a financial perspective. But if working remotely, joining a fantastic team, working on fun, challenging WordPress problems and coming to a place where you rate of learning will increase exponentially all gets your blood pumping, we'd love you to apply.

At WP Buffs, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. WP Buffs is proud to be an equal opportunity workplace and is an affirmative action employer.

 

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.

 

All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

 

While this all sounds good, WP Buffs is run by humans. Sometimes biases are unconscious and hidden. Diversity programs and training might not work as expected. And good intentions are often inadequate. That's why we're always working to improve in this area and welcome an open dialogue. Email us anytime at careers@wpbuffs.com to help us be a better equal opportunity employer.

If you're confident you can excel in this position, follow these instructions!

 

Note: We're looking for an individual or freelancer for this position, not an agency!

 

Email us the following answers at careers@wpbuffs.com.

 

Use the subject line: Head of growth: Your Full Name

 

Good luck!

 

  1. Who are you?
  2. What's your favorite post from the WP Buffs blog and why?
  3. What was your last big adventure?
  4. What's your next big adventure?
  5. Where in the world are you?
  6. Did you first find this job posting on wpbuffs.com or an external site? If the latter, which website?
  7. Did someone suggest you should apply for this position? If so, what's that person's name and email address? They'll earn a $1,000 finders fee! 
  8. What experience do you have in the WordPress community?
  9. Tell us a story of something you've grown outside of your professional life. This can come from your personal life!
  10. How would you rate your comfort and skills with the following on a scale of: None, Not strong, Strong or Very strong
    • Inbound marketing
    • Content management with WordPress
    • Email collection
    • A/B testing
    • Email marketing
    • People management
    • Video sales calls
    • HubSpot sales CRM
    • ConvertKit
    • Zapier
    • Ahrefs
    • Elementor
  11. We've listed outcomes above that we'll expect our Head of Growth to accomplish in their first year at WP Buffs. For each one, please describe in-detail a specific project you worked on that shows us you're going to rock that outcome for us. Bonus points for showing us data that proves the success of the project beyond anecdotal evidence (numbers, data, screenshots, etc). SUPER bonus points for recording a video (using something like Loom) to discuss this in detail.
  12. What's your preferred salary / hourly rate?

 

Bufftastic!