Chris Edwards, of Data Driven Labs teaches us how to master Google analytics and how to maximize it for WordPress professionals.
- Analytics installation on WordPress
- Maximizing audience, acquisition & behavior reports
- Filters & segment optimization
- Event tracking for growth
- Setting up goals & tracking (to crush them)
- Learning what UTMs are
- Bonus: List of recommended plugins!
Additional resources:
- Data Driven Labs – 10% off discount
- How to Read Google Analytics Reports and Find Huge Opportunities for Improvement
- Bounce Rate in Google Analytics: Reduce It by 25% With These 11 Strategies
- Google UTM builder