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WP Buffs Writer Guidelines

A simple guide for contributing to the WP Buffs blog.

Thanks for your interest in writing for WP Buffs. We want the process to be straightforward, so these guidelines are here to help you prepare a useful, accurate, and easy-to-read article.

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What we're looking for

We’re looking for practical content that helps WordPress users, website owners, freelancers, agencies, and other people working in the WordPress space.
  • WordPress maintenance and website management
  • Security, backups, and site reliability
  • Website speed and performance
  • WordPress development and troubleshooting
  • Agency and freelance growth
  • Accessibility
  • SEO and digital marketing
  • Useful lessons, workflows, or examples from real WordPress work

You don’t need to cover any of these topics exactly, but your article should be relevant to the WP Buffs audience and give readers something useful to take away.

Length

As a general guide, we’re looking for quality pieces in the 1,000-1,500 word range or longer when the topic needs more detail. There’s no need to add filler to make an article longer. Cover the topic properly, then stop when the piece feels complete.

Formatting

Please structure your article so it is easy to scan and edit. Use a clear heading hierarchy throughout the draft.
  • H1 for the article title
  • H2 for main sections
  • H3 for subsections under an H2
  • Short paragraphs where possible
  • Bullets or numbered steps when they make instructions easier to follow

Avoid using headings only for styling. Heading levels should match the article’s structure.

Images and screenshots

This is important: every image you submit must have a clear source, and you must have permission to use it.

Articles submitted to WP Buffs should be original and written for WP Buffs. The same piece should not already have been published elsewhere.
  • If the image comes from another website, publication, company, or creator, include the source link.
  • Only submit images you are allowed to republish. A source link by itself does not automatically mean an image is free to use.
  • If an image has a license, make sure it allows use in an article like this.
  • If you created the screenshot or image yourself, let us know that it is your own.
  • Remove or blur private information from screenshots before submitting them.
  • Send clear, readable image files rather than low-resolution screenshots copied from another page.
  • If an image needs a credit or attribution, include the wording with your submission.
  • AI-generated images are acceptable; please state whether they are AI-generated.
If we cannot confirm an image’s source or whether we can use it legally, we may remove or replace it before publication.

Original and exclusive content

Articles submitted to WP Buffs should be original and written for WP Buffs. The same piece should not already have been published elsewhere.
  • Do not submit copied or lightly rewritten content from another article.
  • Do not submit an article that has already been published on another website.
  • If you have written about the topic before, make sure the WP Buffs article brings a genuinely different angle, examples, or information.

Accuracy and links

Writers are responsible for checking the accuracy of their work before submitting it.

  • Fact-check statistics, technical claims, dates, product details, and other information that may need verification.
  • Use reliable sources where a claim needs support.
  • Make sure every link in the draft is current and working.
  • Link to the source whenever possible, rather than to a page that simply repeats the same information.
  • Check your instructions and screenshots against the current version of the tool, plugin, or platform you are writing about.

Keep it useful, not promotional

It’s fine to mention a tool, service, company, or product when it genuinely helps explain the topic. The article itself should still be written to help the reader, not as an advertisement.
  • Focus on the reader’s problem or question first.
  • Avoid repeated or unnecessary mentions of your own company, product, or service.
  • Only include links that add something useful to the article.

Writing style

Keep the writing clear, friendly, and practical. You can sound like yourself. We would rather read something natural and useful than something overly formal.

  • Explain technical terms if the reader may not know them.
  • Avoid unnecessary jargon.
  • Use examples where they make the topic easier to understand.
  • Get to the point rather than spending a long time introducing the topic.
  • Write with the reader’s level of knowledge in mind.

Editing and revisions

We may make edits for clarity, formatting, accuracy, consistency, or readability before publication. We may also reach out with questions or request reasonable revisions if something needs more detail or clarification.

Before you submit

A quick final check:
  • The article is original and has not been published elsewhere.
  • The topic is relevant and useful to WP Buffs readers.
  • The draft uses a clear H1, H2, and H3 structure.
  • Facts and technical details have been checked.
  • All links are current and working.
  • Every image has a source, and you have permission to use it.
  • Private information has been removed from screenshots.
  • The article has been proofread before submission.
If you’re unsure about something before submitting your draft, ask us. We’d rather clarify it early than have you redo a section later.

Finally, thank you for taking the time to contribute to WP Buffs! We’re looking forward to publishing your article.

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