WordPress Leadership: WP Buffs Secrets of Success (2019)

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Leadership team assembbbbbbbblllllllle!

It’s the WP Buff’s Leadership squad here and we are ready to share some exclusive secrets to running a successful 24/7 WordPress maintenance company right from the comfort of our own homes. Pants are optional.

Anchorman

We are going to get down and (suitable for work) dirty with the leaders of the WP Buffs:

Joe Howard, Head Buff @JosephHHoward

Nick Adams, Chief Operations Buff @nickadamstv

Dean Burton, Head Customer Success Buff @burtondean

Caylin White, Head Marketing Buff @cbcinked

WP Buffs Leadership

In order of appearance: Dean, Nick, Caylin, Joe

We are going to chat about all these Bufftastic things:

  • Our biggest growth of the past year.
  • Our biggest challenges of the past year.
  • Our 2019 individual goals in our respective roles.
  • Our life as a fully-remote WordPress team.
  • Our fun adventures of leading a team of Bufftastic peeps.

What we do at WP Buffs 🚀

Our team at WP Buffs is dedicated to helping website ownersagency partners, and freelancer partners set up WordPress sites 24/7. Whether you need us to manage 1 website or support 1000 client sites, we’ve got your back.

If you don’t know us by now, we are the coolest team, ever. We are the WP Buffs and this is what we do.

WP Buffs

24/7 WordPress website maintenance services for serious website owners & white-label partners. WordPress management support whether you’re looking after 1 website or 1,000. Bufftastic!

💪 Woah, did you guys see this? The WP Buffs Leadership team just wrote a blog about their top-secret challenges, successes, and adventures. It's about to go down! #WordPress Click To Tweet

And so, our catchphrase goes, “We’ve got your back!”

THIS is what we really do…

WP Buffs feedback

Let’s dive into the perspective of each Leadership team member and hear from them on their successes, failures, challenges, and adventures. Here we go!

Nick Adams, Chief Operations Buff

Nick Adams, Chief Operations Buff

Hey! I’m Nick Adams, Chief Operations Buff here at WP Buffs. If you’re a WP Buffs customer or partner, you probably have received onboarding and update emails from me. My day-to-day at WP Buffs is always a new adventure. Being in charge of the operations, I’m tasked with knowing what’s going on in every part of the company and making sure that things run smoothly.

I joined WP Buffs in 2017 after 4 years of running my own small WordPress agency. When I first met Joe, the founder, and Head Buff at WP Buffs, I knew that he had that special something that makes a successful entrepreneur. His energy and openness were contagious and I knew that I really wanted to be a part of his team.

My Growth ⭐

We’re big fans of transparency here at WP Buffs, so I’ll be totally candid. In a recent review of my work, Joe told me that when I was first starting out at WP Buffs, he didn’t think that I had what it took to be a leader. He continued by saying that he has since seen that isn’t the case and I’ve shown that I do have what’s needed to be a very strong leader.

It wasn’t Joe’s fault for not seeing it in the beginning, because I wasn’t showing it! My first two years here at WP Buffs have taught me more than I even knew I could learn about leadership. Joe has pushed me beyond what I thought I could do and the whole team has provided me with opportunities and feedback to learn to be a leader.

Continuing my growth, I have now gone back to college to pursue a degree in Organization Management. Joe and the rest of the Buffs have been so supportive of me and I look forward to getting to take the things that I learn in this degree program and apply them to how WP Buffs operates.

My Challenges 🙈

In the fall of 2017, I was a few months into working with the WP Buffs and we were growing quickly. I was also moving into more of a company leadership role and starting to transition into Operations leadership. At that time, I also started experiencing some anxiety. I was in over my head and I was afraid to be honest about my growth opportunities. It finally culminated in me and I ended up in the hospital for a couple of days.

What I experienced was Joe’s incredible empathy and I got to see first hand that our company’s motto of “we’ve got your back” was more than just what we said to our customers. It was also a core part of our DNA in how we treated each other, too. Joe had my back and we got through that time together.

I got to see first hand that our company’s motto of “we’ve got your back” was more than just what we said to our customers. It was also a core part of our DNA in how we treated each other, too. – Nick Adams

Since then, we’ve run into some periods of fast growth in sales where operations struggled to keep up, and because of the skills that I’ve been learning on the job, I have new ways to find solutions to these new challenges.

There will always be times of challenge, that’s a certainty with any business! What I know for sure is that a team that has each other’s backs can get through it together and come out the other end stronger than ever.

My 2019 Goals 🆙

At the end of 2018, I was able to see several of my goals from that year accomplished, including our first South American and African hires. This brought our team from 3 continents to 5 continents and also filled in some time zone gaps that were thin. In 2019, I have a goal to expand our team to Australia. This will expand our team to every continent, except for Antarctica, but that’s only because those penguins are pretty difficult to hire.

We also have Operations metric goals for 2019 that include increasing Average Lifetime Value and reducing Customer Churn. For tracking these goals, we use Baremetrics, which does an incredible job of helping us to get any kind of data that we need about our sales and subscriptions data.

Lifetime Value WP Buffs 2019

My Remote Life at WP Buffs 😇

Working remotely is an incredible opportunity. I do truly believe that it’s the future of work. I work from Rochester, New York, which is the second snowiest city in the United States. That means that, in the winter, I benefit from not having to drive out to an office.

One of the common downsides to working remote, however, is feeling disconnected and unmotivated because you aren’t required to dress for work or interact with other people. Not here at WP Buffs! Thankfully, one of our benefits here at WP Buffs is that everyone is given a budget for a coworking space. So, anytime I do want to get out and work from an office, I have a place to go and work around other people.

One important aspect of my role here at WP Buffs is to go to WordCamps, so I also get to work from some pretty awesome places while I’m traveling to various WordCamps around the world. In March, while it was cold and snowy at home in New York, I was working from the beach in Miami, Florida. That kind of opportunity is what truly makes this my dream job.

WordCamp Miami 2019

My Adventures Leading WP Buffs⚡

Being in Leadership at WP Buffs has been an adventure right from the start. When I started in 2017, our team was much smaller than it is now, and that meant that we had to get more creative with working times to cover all of the time zones where our customers were. However, as we’ve continued to hire, new adventures have replaced the old, including leading a team across so many different time zones, which really has taught me a whole new set of skills with communication and delegation since I can’t be online 24 hours of the day.

The adventures change with every passing week, and I am amazed at how much I’ve learned when I reflect at the end of each one. Working at WP Buffs is an adventure of learning, whether it be leadership qualities or technical skills.

These past 2 years have been the biggest growth years of my life and I look forward to where this adventure leads!

Dean Burton, Head Customer Success Buff

Dean Burton, Customer Success Buff

Heyyy! I’m Dean, Head Customer Success Buff at WP Buffs, which means I lead the way when it comes to customer happiness and the success of our white-label partners.

My day to day makes sure that our existing partners and clients have everything they need to not only succeed in working with us but actually grow their business whilst working alongside the team at WP Buffs. That’s what happens when you fully handover WordPress maintenance to a strong 24/7 team – seeing our partners and clients grow and succeed is what I love!

My week to week consists of working on tasks and projects within the business that all come together to make up the big picture of lowering churn reduction and raising our client lifetime value. It’s my job to push Customer Success & Happiness forward bit by bit within the company and make us more efficient in this area, and I gotta say, I love it.

I’m also lucky enough to manage a handful of our awesome Tech Buffs who are continually working hard to meet and exceed support challenges and expectations.

Success always looks different to each client and partner we work with. It’s the job of our sales team to figure out the value we can bring to a potential new client or partner and work out what success looks like for them so we know that we’re a great fit to work together and that we’ll meet expectations. This is also a big part of my role, so I’m involved in the entire life cycle of the cool WordPress peeps we work with from sales to support! Hopping on Sales & White-Label Eligibility Calls with potential new WordPress friends and checking in with our white-label partners through Partner Success Calls is the bread and butter of my Zoom Room time.

My role hasn’t always been this clear cut. Throughout my first year, responsibilities have changed and goalposts have moved to meet quickly changing business needs.

Moving into Leadership brought a whole new set of exciting challenges for me.

My Growth ☝️

When joining WP Buffs, I was launched headfirst into the support desk with Nick and the Tech Buffs as my rescue boats. From the very beginning, it was clear the whole team had my back, even when I messed something up as a newbie.

Joe is massively understanding and an advocate of making and owning mistakes and having you learn from them so that you can take action and move forward. This value is pushed down through the team because it creates an environment of trust and openness. That means happy and confident buffs are providing awesome support – happy people make happy work.

To me, growth means that you’re learning about yourself, you’re learning about others and you’re learning about your environment. I can confidently say that over the last year my personal growth in all three areas has been huge. I’ve learned a ton more about WordPress and the people that make up this awesome community and I’ve learned a lot about how I work best in a fast-paced tech company and as part of a remote team.

Moving into Head Customer Success Buff brought a whole new set of challenges to my plate. I’m still catching my breath some weeks, covering varied ground across the business!

We’re fast moving in the right direction to meet our 2019 business goals, more on these coming up.

My Challenges 👀

I’ve covered a lot of ground during my first year in the company and the buff family has all tackled some pretty big challenges together!

Joe and the entire #WPBuffWolfpack (aka Leadership Team) have worked really hard to make sure the Leadership Team are all in the right lane and to make sure that we’re all focusing on areas that push the business forward across Operations, Success, Marketing and Leadership.

I initially came on-board with WP Buffs when the business needed a solid link between client and developer and they needed someone to continue to strengthen the relationships they’d already created with clients and partners through support. I was thrown full force into the fast-paced buff world and the more time I spent working, the more I felt pulled into new directions and exciting areas of the business as the business needs changed. This means I’ve learned a ton and have been involved in most cogs that make the WP Buffs wheels go around.

Heading up customer success in the WP Buff world is challenging because we work fast and we’re changing and evolving all of the time. It’s also an exciting role because we’re growing quickly. Growth presents a huge challenge for the whole team to keep pushing customer-focused action whilst keeping our standards high and meeting task turnaround time expectations for our clients and partners. We’re continuing to tackle this and we’ve made huge leaps through this challenge by working together and strategically reviewing and changing internal processes to meet the needs of our expanding partner and client base.

Being part of the Leadership Team is just the right mix of organized chaos and calm critical thinking with fun bombs thrown in everywhere. We keep each other on our toes, we make each other laugh (literally all of the time) and we keep each other accountable, and that’s what is really driving us forward.

My 2019 Goals 💯

The first time I ever met Joe in real life was for WordCamp Europe in Serbia, Belgrade. Whilst navigating our way to a restaurant to meet cooler WordPress folk than us we experienced a few taxi rides I’ll never forget. If we ever meet at a WordCamp, ask me and I’ll tell you all about it!

The second time I met Joe (and the first time I met Nick & Caylin in real life) was in Nashville, for WordCamp USA! This IRL meeting gave us the best opportunity to get goal setting for 2019 and we made full use of our AirBNB’s chalkboard walls to hash out numbers and visualize some ambitious plans for the year to come. (Thanks again for your Einstein style maths, Nick! You da best).

Our Operations and Customer Success goals for 2019 are simple. Increase Lifetime Value to $7,000 or above and achieve a churn rate of 4% or lower. Sounds easy, right?!

So, we got to work. In Q1, our goal was to win an average lifetime value of $4,800 or above.

How were we going to achieve this?

☝️ We aimed to reduce our first response time to 2 hours or less, that’s an initial response within 2 hours for each new ticket that came into our support desk. We’re super proud of our fast response times and communication style and we know this keeps our clients happy.

☝️ We wanted a ticket resolution time of no longer than 24 hours for each ticket we handled. This is a continued big focus for our team. As the business grows, so does the work! Our goal is to keep support turnaround times right down and maintain our speedy task resolution times for everyone we work with.

☝️We also wanted to dig deep and gain valuable feedback from the cool WordPress peeps that choose to work with us. This would give us some solid data that we could use to offer more value to both direct clients and partners and turn more clients into raving WP Buff fans.

How did we do?

We had a few unexpected challenges throughout Q1 which definitely affected our Lifetime Value goals. We won some awesome new partners and clients, but we lost a few along the way, too. We also made some tough decisions to let go of a few partners that no longer matched with our business values. Other business changes meant that Lifetime Value and Churn were both affected more than we’d have been able to predict at the beginning of the year, but I think we’re doing a pretty good job at focusing on what each of our clients needs so that we can continue providing high-value WordPress support for longer.

WP Buffs

My Remote Life at WP Buffs 💻

Working for a remote team is awesome! However, it does come with its challenges! Communication really is key when you work as part of a remote team. We use Slack, Zoom calling, weekly virtual meetings and team 1 on 1’s to make sure we’re all connected up as much as possible. Slack is our central hub when it comes to catching up with the daily goings-on. I feel super close to the team I work with, even if we’re all over the world.

Remote work has given me the opportunity to live in a different country and experience a new culture and way of life. I live in Seville, Spain and I’m from the UK! I spend the majority of my working week in a Co-Working office, which has been awesome at getting me out of the house and meeting new people who are also working remotely. Working from home is great, but for me, I’ve learned that I need the right balance of hometime and office time and a regular routine to keep my work-life balance on track!

It’s been a learning curve, but I finally feel closer to cracking the remote work-life balance puzzle!

Working remotely and being a buff has opened up so many doors to meet more amazing WordPress peeps around the world. I meet new and interesting people at every WordCamp and Meetup who hold the same passions as us. WordCamps also give us the opportunity to meet some of our partners and clients in real life, which is always super exciting!

WordCamp US 2019

My Adventures Leading WP Buffs 🤠

I work with some awesome folks. Our team has had its fair share of HR challenges and it’s never always smooth sailing managing a team that’s spread across almost every continent!

“If managing a fully remote team always felt easy, we’d be doing something wrong.” – Dean Burton, Head Customer Success Buff

Working with passionate, enthusiastic and open-minded people dotted around the globe makes leadership a much easier job. A big part of our roles, being in leadership, is to lead by example and push the values of WP Buffs down the line. Our company values were recreated for 2019 and each value makes sure that everything we do is driven by the success of our customers and white-label partners.

It’s everybody’s responsibility at WP Buffs to hold each other to high standards, including ourselves. Working in a remote team means that you must take responsibility for your own time and your standards. It’s not for everybody!

The Leadership Team reports to Head Buff Joe, and each of us manages a handful of Tech Buffs. I manage our amazingly talented Philippines based team, currently made up of Jason, Helen & Honey. We have bi-weekly one on one meetings and we’re in constant communication throughout the week!

Each person on the team is a leader. We’re all responsible for leading by example and taking client focused action!

Caylin White, Head Marketing Buff

Caylin White, Head Marketing Buff

Hey, WordPress people – it’s Caylin White here, Head Marketing Buff! I am super excited to spill my secrets about being a part of the most amazing team on this side of WordPress.

WP Buffs came to me in 2018 at the most pivotal point of change in my life. The first time I saw Joe Howard on Zoom, he was in a coffee shop, people were buzzing around him, dishes were clanging and he was there with his headphones in, mid-travel, making an interview happen with a smile on his face.

What I remember most about the interview was the ease and flow of how it didn’t feel like an interview at all. More like a reunion of someone that I really enjoyed hanging out with in high school. Regardless of the background noise, the more I got to know Joe, the more I saw his true passion for WordPress but even more so, the love he had for his team. I couldn’t wait to meet them.

People say that you find jobs, I beg to differ! I have always said that jobs find me and at the right times (ok well not always the right times, duh then I wouldn’t be here with my Buffs) but this one 100% found me. I was literally looking for a job in my long arduous sales and marketing career where I could be myself. Let’s just say that NSFW is (sometimes) an appropriate description of me “being myself” so, it was a leap!

Caylin White

Needless to say, after some really awesome interview questions and a few more panel interviews with the team, I was on board. I took the leap of faith into the WordPress world knowing that the WP Buffs had my back.

Here we are, fast forward to today. Not only do I love my job, but I have also learned oodles about WordPress, I have met my team and made memories for a lifetime, and I have conquered the one thing I was looking for – the ability to be myself.

I knew this was go time for me! I had been a WordPress noob for long enough It was time to go from artist to marketer – as I talked about in ourWPMRR podcast, which was way too much fun. (My inner geek loved this so much.)

Let’s take a look at growth, failures, podcasts, adventures, secrets, and successes of my Head Marketing Buff role here at WP Buffs.

My Growth 🤸🏻‍♀️

Growth is my bag, baby! If you ain’t growin’, you dyin’, or something like that. If you ain’t first, you’re last. That’s it! Ha!

Growth is something I truly feel that has to happen on an almost daily basis so that you can allow for good things to happen. I am a big believer in channeling good vibes in (don’t worry, I am not a wizard) and I truly knew that I could bring growth to WP Buffs.

Their already amazing momentum that they had going was exciting when I joined the team. The WordPress scene was buzzing, they were using emojis, they were recording podcasts, I felt like I was late to the party! I quickly jumped in and submerged myself in all things WP Buffs.

First, I had to learn ALL the software we use, which if you didn’t know, we use 28 SaaS tools – not exaggerating – and it was a Bufftastic bootcamp. My brain must have grown two sizes when I first started, Grinch-style.

I got a chance to see WordCamp US in Nashville with my #WPBuffWolfpack and that was a big eye-opener for me. I learned how addicting it was and that I wanted to make it GROW. Not only that, but we sat down and hashed out our goals together and I felt that spark of sales excitement grow. We had real goals, real numbers to hit!

Then we switched to a real CRM with HubSpot (Super shoutout, I love you, HubSpot) and it was like the gates of WordPress and WP Buff care plans opened and I was released to the wonderful, wild west. I couldn’t wait to get on sales calls, I couldn’t wait to hear their stories and learn all about their sites, it was like magic!

Then the real magic happened. My passion for WordPress and my Bufftastic team helped me to grow our sales game to the next level.

Let’s talk real numbers here:

WP Buffs Deal Forecast

Here’s a Deal Forecast for you – my goal was to add $10,000 MRR to the company in Q1. That chart you see from our Bufftastic HubSpot CRM is us, (NOT JUST ME) crushing this goal with icing on top.

Along with this company growth, we grew with a new hire and I grew with my own WordPress knowledge. I also grew with confidence. Here’s a little story about confidence and WP Buff’s leadership.

I was a bit tired, it was the holidays after months of training and learning the ropes of being in my new role. I had fucked up numerous times, fallen flat, gotten up, dusted off and kept going. I had some wins and thought I may be getting the hang of it when I got a card in the mail. Joe had sent out a card to every Buff around Christmas-time. It was handwritten, short and sweet but the impact made all the long hours of training worthwhile.

It said, “I believe in you.”

My Challenges 🙀

I love a good challenge! Challenge accepted.

Mostly, my challenges are to personally have the positivity and energy to bring my A-game to my role here at WP Buffs. I want my team and my potential clients to see a light inside of me that they want to be a part of. My challenge is to always shine brightly for my team to see, literally. Sounds cheesy, but that’s me.

One of my biggest challenges is learning the ins and outs of WordPress. I am an artist, a creative, a social butterfly, a geek, and a software lover. I love a challenge and I am always up for learning new things.

Like I said, challenge accepted. I have the best team behind me teaching me the ways, I will be the WordPress master soon enough. Just wait.

My Goals ✌️

Pinky and the Brain comes to mind. “What are we going to do today, Pinky? The same thing we do every day, try to take over the world!” Those are basically my goals. In reality, my goal is to master the WordPress space and try to help as many people as I can through WP Buffs.

My personal goal is to be as healthy as I can to be the best me I can be in my role. Princess Bride comes to mind here, when Prince Humperdink says, “If you haven’t got your health, you haven’t got anything.” A few years back, I learned of the importance of a healthy mind, body, and spirit and have never looked back. Organic foods, movement and meditation is key to being a positive, marketing guru that is client-facing on the daily!

My goals in life are to own a Lexus, have a lake house and draw by the sea. But that will come in time. Fight Club comes to mind when Tyler Durden says, “The things you own end up owning you.” Trying NOT to become that person. As long as I have my dog, I should be alright.

WP Buffs team

(Since this photo, we have grown! Featured: Caylin, Nick, Laraine, Joe, Honey, Mario, Dean, Toyin, Jason, Diego, Helen)

My Remote Life at WP Buffs 💻

I had been remote for 5 years when I met Joe and the Buffs. I want this written down somewhere, “Working remotely will be the way of the world for the workforce in the next generation and the world will be better for it.”

My friends (although jealous) will say, don’t you feel isolated? Nope, not in the least. I am surrounded by my Buffs, my potential clients, my music, my dog, my creative energy and best of all my yoga pants.

My advice on running a remote team is communication. If you can’t communicate correctly, a remote team is not going to work for you. You are making up for not being in person by being in chat, video calls, and meetings.

I must say, I look forward to each and every meeting – I truly can’t believe I am saying that – because I actually get to see my peeps, laugh and have a good time while I work.  It’s like a virtual party with your BFFs but you are getting shit DONE.

Communication needs to be something you feel comfortable with of course. However, I am learning that transparency, trust, and radical candor are playing a big role in success.

It’s simple, follow along. Be yourself, speak up and speak often.

My Adventures Leading WP Buffs 🤠

I have been managing people for about 10 years or so. It’s one of my favorite things to do because I get to find their skill set and hone it like a magical power. I feel like Yoda because I have the chance to truly pull out the power of the people I manage.  “Manage you, I will.”

I was the last addition to the #WPBuffsWolfpack and I truly feel that becoming part of a Leadership team like this is an honor. I feel privileged to be a part of a group of creative, passionate, energetic and caring people that love WordPress. It’s amazing what you can learn from good people.

I get to lead our marketing department and that means content. Brenda of Digital Inkwell is our amazing WordPress authority and writes all of our content. Brenda and I became fast friends over our love of natural things, writing and well, good people. She makes my job easy by doing her job. Plus she absolutely rocks out our content, I mean come on —-> WP Buffs Blog.

“As a leader, I advise you to listen to each person on your team with an open heart and mind. You are not a leader by yourself, you are a part of the whole of your team. I didn’t make all the sales, WE did. Together.”  – Caylin White, Head Marketing Buff

Listen, learn and encourage. Growth is everywhere, but it starts with your team.

Joe Howard, Head Buff

Joe Howard, Head Buff

My Growth 🔥

If you want a taste of how 2018 went for WP Buffs, just give this a read! My 2018 annual review that every other business owner does too. Or listen to Christie and I talk out our 2019 goals on the WPMRR WordPress podcast!

Personally, I’ve spent a lot of Q1 working with people. Not only the Leadership Team but the people who make WP Buffs a great place to work and the kind of company all WordPress agencies want to work alongside.

I’ve gotten a bit better when it comes to trying to control every area of the business. Instead of telling people how I think we need to get from A to B, I’ve been trying hard to help our team decide what B is and let them decide how to get there. This gives our team the ability not only to execute on strategy but actually create it! So that’s pretty cool.

Leading multiple people has also been a challenge since every human being is really different. I’ve been really working on actively listening and learning from my team so that I can lead them all in a way that’s best for them. They said Sir Alex Ferguson, one of the most influential soccer coaches in history, was so effective because he never treated any two players alike. That’s my goal and while I have a long way to go, I like to think I’ve taken strides forward.

My Challenges 🔒

This quarter has been a good one for us!

The biggest challenge we’ve had over the past few months has been a significant increase in our growth rate as a whole, leaving our support team scrambling to figure out how to continue to deliver exceptional support to a broader spectrum of customers and partners.

I’m happy to report that our biggest area of improvement has been in the area of support and overcoming this challenge. Reply and resolution times have been something we’ve focused on big time and all that effort has really started to pay off with more people sticking with monthly subscriptions and less customers churning.

WP Buffs Churn

We still have a long way to go with goals of user- and revenue-churn <4%, but we’re on our way now!

My Goals ✔️

My most important goal this year is to help my leadership team accomplish their goals. That means helping them to tackle problem areas, making sure they have the resources to move forward on their objectives and really supporting them personally and as WordPress professionals.

Our team’s pretty talented and I feel like my role needs to be guiding us in the right direction and letting the team execute like I know they can.

At the end of the day, the best role I can play is in helping our team select the right quarterly objectives with regards to growth and get out of their way so they can execute it.

My team really does make my job easy!

My Remote Life at WP Buffs 🏍️

This is something I’ve tackled on the podcast before, but running a remote team is a bit different than justdeciding to work remotely!

If I had to break it down into a few key areas, here’s what I’d prioritize:

  • Spend time on hiring. Put together a really tight hiring process to bring A players onto the team. Your distributed team will live and die by the people on it, so taking the time to bring on great people will make your job as a business owner a whole lot easier. Read this.
  • Be very explicit about quarterly and yearly objectives. People need SMART objectives and to be held accountable to them. This means everyone on the team has performance goals and know where they need to move the needle within a specific time period which makes everyone’s jobs easier.
  • Everyone gets treated with respect. Hold people to high standards but that doesn’t mean working them to the bone. Overworking people on a remote team really doesn’t work since if work starts to unravel, so does their entire schedule. Go the extra mile to make sure everybody feels at home with their team, not just that it’s people they spend time working with. That will get people excited to log in every day and tackle challenges.

Marvin, Head of Barketing

Joe and Marvin, Head of Barketing

My Adventures Leading WP Buffs 🎩

It really has been a blast to see the personal growth of the people on our team.

24/7 WordPress maintenance and support at scale has a unique set of challenges and figuring out how to tackle them is far from easy.

It’s a requirement of everyone on our team to think outside the box and experiment with different strategies to move things forward. In a way, it’s fun to see our team struggle with these challenges because struggling is a necessary step before having any big wins.

“I love that the team is really starting to relish these obstacles and seeing them as hurdles that, if overcome, will put us in the position to be the very best WordPress support company around and help as many people with WordPress as humanly possible.” – Joe Howard, Head Buff

Hanging out with a bunch of cool WordPressers at BeachPress a couple of months ago was a blast! I got to meet some incredibly smart and friendly new people like Jennifer Bourn, Jeremy Moore, Rahul Nagare, Marc Benzakein, Carrie Dils and a few others who I didn’t get a chance to record with.

Chris Lema even hopped on the podcast and his episode is one of those that even I’ve gone back and listened to a couple of times over.

https://twitter.com/chrislema/status/1088636085813440512

There are few things more valuable in building a business than to be surrounded by like-minded, driven people who are all trying to do the same thing. This was a fun week and most importantly, I’m so happy to have met so many new incredible people in the WordPress space. The community never ceases to amaze me! Boom!

Wrapping Up 🎁

Building a Leadership team to take over the WordPress world ain’t easy.

We are all firm believers that the people you attract make up the positive force to propel a business forward. We are united in the determination to be the best 24/7 maintenance and support team for WordPress websites all over the world. Our plan is to show the community that we care about not only our clients, white-label partners, affiliates, partners, and customers but also our Buffs. Our little squad makes it all worthwhile. Coming into the virtual office has never been better. Hope you got a lot of secrets to success out of this article.

Looking forward to successful quarter ahead for the WP Buffs!

Want to give your feedback or join the conversation? Add your comments 🐦 on Twitter.

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Schedule a private call with our team to discuss our 24/7 WordPress care plans for serious website owners or 24/7 white-label site management for agencies and freelancers

Honed and proven strategies we've used successfully 500+ times to help you sell your first care plans. Action steps you can implement in minutes.

No thanks, I can already sell as many care plans as I want.
How to Sell Your Very First Care Plans Cover

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Finally, an email list that helps make WordPress simple and effective for you.

Speed & security optimization tips and detailed how-to guides with advice you can implement today.

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WP Buffs, LLC is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please enter your name and email address above.

 

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit above, you consent to allow WP Buffs, LLC to store and process the personal information submitted above to provide you the content requested.

Case study eBook cover (Rigorous Digital)
Case study eBook cover (MEP Publishing)
How to Sell Your Very First Care Plans Cover

Finally, get your website 99.9999% secure and loading in under 1 second.

Our free eBooks and easy-to-follow checklists will have your website fully optimized in just a few hours.

No thanks, my website is as fast and secure as I want it.

WP Buffs, LLC is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please enter your name and email address above.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit above, you consent to allow WP Buffs, LLC to store and process the personal information submitted above to provide you the content requested.

How to Sell Your Very First Care Plans Cover

Read about how we increased Rigorous Digital's profit margin by 23% and helped remove all website issues for MEP Publishers and their 3 complex websites.

Case study eBook cover (MEP Publishing)
No thanks, I don't need more profit and I can tackle all my WordPress issues myself.
Case study eBook cover (Rigorous Digital)

WP Buffs, LLC is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please enter your name and email address above.

 

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit above, you consent to allow WP Buffs, LLC to store and process the personal information submitted above to provide you the content requested.