Unlimited edits do include edits to content on any page, changing banners, headers or footers, changing plugin settings, CSS adjustments, blog content or context edits, adding a new landing page, formatting landing pages, changing images or text, adding coupon codes or updating shopping carts. Unlimited truly does mean unlimited too!
Unlimited edits do not include custom development (PHP, plugins, themes, etc), updating custom code, graphic design, PSD to WordPress, creation of content or building out a new website or subdomain.
EDIT EXAMPLE 1
Included: You want us to upload blog content that you created with attached images that have been sent and format for WordPress with instructions
Not included: You want us to create a blog post, find images and upload to WordPress with no instruction for formatting
EDIT EXAMPLE 2
Included: You want us to add a new product to your WooCommerce store (for which you've provided all needed content).
Not included: You want us to create a custom checkout process for your WooCommerce store.
EDIT EXAMPLE 3
Included: You want us to install and set up a plugin to use it's built-in functionality.
Not included: You want us to create new functionality that doesn't exist in a plugin. (This would require custom development which may be available at an hourly development rate.)
EDIT EXAMPLE 4
Included: You want us to take the text that you emailed to us and use it to replace the current content on your About page.
Not included: You want us to write content for or design your About page.
We'd be happy to help you with custom development as well. That kind of project is fully covered by our hourly work or a retainer plan.