The marketing area open sources a lot of the content and resources that we currently use or have used ourselves at WP Buffs to successfully bring on new clients.
Here, you’ll find support on everything from lead generation to pricing and presentation of your services.
We’ve republished our own case studies and eBooks and removed any WP Buffs branding from them. That means you can use them as lead magnets on your own website to attract new email subscribers and clients.
Clients want to know exactly what they will and won’t get from your maintenance packages. The information in your marketing and on your website should be crystal clear about all the awesome benefits you intend to provide.
Use our Care Plan table on our pricing page as a guide when creating your care plans, to show your clients what is and isn’t included in your packages. We recommend customising your care plan names and changing content so that it’s not exactly the same as ours. That way, Google will like us both better.
Have questions about how to structure your own pricing to make your White Label partnership the best it can be? We love talking about pricing model strategies!
Bundle services together when creating care plans to sell – for example, if you’re an agency that also offers SEO, you might add that into your care plan to make an SEO & WordPress Maintenance combo – this allows you to further mark up your care plans to a price that makes sense and outsource the WordPress work to us! Easy!
Not sure what bundles to offer? What are you good at/know a lot about? What are your clients already asking for? Bundle services together according to what you know you can provide and what your clients are looking for!
When selling your maintenance services, it’s important to think about how to promote each package according to it’s unique offerings.
Here’s a basic rundown of how each individual plan shines.
We are always developing new content focused on helping you succeed. If you want to brush up on marketing, packaging, or pricing your services, we’ve got your back!
The WPMRR Podcast is focused on growing your monthly revenue.
Learn more how to sell WordPress maintenance services.
Build a WordPress landing page for your services.
Sort out what to offer in your WordPress care plans.
Need help with building a website maintenance contract?
Learn everything you need to know about human centric sales.
Find some of the best WordPress plugins for lead capture.
Figure out how to turn strangers into hot new leads.
Get social! Community is huge when it comes to WordPress, so we encourage you to get social, create your own networks and expand existing connections.
Here are some ways to do this.
Add each and every client on a care plan with you to Twitter!
Adding your clients to Twitter allows you to keep up with their company news and progress and allows your clients to keep up with yours, too, if they follow you back!
Use a scheduling app like Buffer to post about their business achievements.
Spot something awesome one of your clients did or just fancy shouting them out? Let technology do the heavy lifting while still delighting the clients you work with! Schedule Tweets to Buffer, sit back and relax!
Set up Community Facebook Groups with a purpose!
At WP Buffs, we've got several Facebook Groups bringing people together for different purposes. Bringing your clients together in one place can do wonders for networking - it also lets your clients ask each other for help and advice. Just make it clear that it's not a support channel and set those expectations to avoid any misunderstandings.
Know some awesome software, hosts or services in the WordPress world? Reach out and partner up!
By now, you've probably built up a network of professionals offering services that you don't do. At WP Buffs, we love partnerships! Reach out and see how you can partner up with your network. Partnerships make the WordPress world go around. Join your partners' affiliate programs and promote quality services to your clients!
Need a non-branded, simple example report to send to your potential clients? Click here for a stripped-down version.
Important: Be sure to download the PDF before sharing the file with your potential clients, do not share the direct PDF link as the URL will be buff branded
We want to partner with you because we think you’re awesome! You’re a serious WordPress development agency or freelancer with big goals and plans and we want to be a part of helping you achieve them.
We want to make sure you’re as successful as you can possibly be while working with us, so if there’s something you need help with just reach out!
Contact the Customer Success Team via firstname.lastname@example.org.
(If you’re an existing partner, please contact us on your usual white label email address).
Onward and upward!