Back in the 1990's, and for the first half of the 2000's, websites were a "set-it-and-forget-it" proposition. You built it using HTML and CSS, you added content and then you launched it to the world. WordPress website maintenance didn't even exist to worry about.
Back then, websites were much simpler. They served as online brochures instead of having them in print.
Today, websites are much more complex. If you use them well, they can be marketing machines that help you get new leads and customers. But because they are more complex, it takes more work to maintain them.
The list of WordPress website maintenance chores may seem endless. However, if you read on, you will learn about the ones that are the most necessary and why. You'll also learn how WordPress makes most of it easy with plugins.
There are plenty of WordPress maintenance companies out there. Why should I work with you?
- We offer 24/7 support. Because WP Buffs was built around a 100% remote work environment, we have staff working from here in the US and across the globe.
- We give our customers access to premium plugins. Every website on our Perform Plan or Perform Plan Pro care plans gets access to iThemes Security Pro (a $297 value), WP Smush Pro (a $600 value) and WP Rocket (a $199 value). This is pretty terrific value considering the overall prices of our care plans.
- When you work with WP Buffs, a significant part of your payment goes towards helping us donate time to causes we all care about. For example, a significant part of our revenue goes towards the 100% free development time and care plan we donate to herresiliencycenter.org. HER Resiliency Center is a non-profit organization that helps vulnerable young women ages 18 to 25 with the support, skills, and resources they need to make positive decisions and thrive. Through mentoring, workshops, and the support of dedicated and highly trained staff, HER gives young women a path to independence and a different life.
- We let our customers speak for themselves. Our team’s highest priority has always been to make customers happy. You can search for us on Google or check out our reviews on Facebook. We think you'll be pleasantly surprised.
- We have a white-label partnership program. WP Buffs partners with design agencies, marketing firms and freelancers by offering a simple and effective white-label solution. If you have clients or customers who need ongoing website edits, performance enhancements, additional security or any kind of regular maintenance, we’ll step in as your background technical partner.
All that being said, we believe everybody should be given the resources to manage their own websites if they so choose! That's why we give away tons of free resources! And keep reading for some of the key steps you'll need to take to professionally maintain your own WordPress sites.
1. Back Up Your Website
This is the most important piece of website maintenance you can do.
If something goes wrong (with technology, it inevitably does), your website can either become:
- Slightly messed up
- Irreparably broken
- Gone in an instant
So what can you do in each one of these cases?
If you backed up your website, then you can simply restore it from the most recent backup.
You don't have to be a computer genius to back up your website. WordPress has a wealth of options to let you do this.
There are many free options that let you easily manually back up and restore your site anytime. Most plugins with scheduled automated backups cost money, but I recently discovered that there's an exception to that rule. Read on to find out what it is.
The Importance of Off-Site Backups
Most options will allow you to store the backup of your website on your hosting platform's server. It makes it quick and easy to fetch your backup.
But what if your website host goes down?
If their systems are down, and you need to restore your site, then you won't have access to that backup. Or worst-case scenario, they may even lose your backup.
While it is not likely that most major hosts with robust infrastructures will lose your website backups, it is not impossible either. Worst-case scenarios can happen.
That's why, if you are a smart and diligent website owner, you will have an off-site backup available to you. You can store it in Dropbox, Google Drive, or any other platform available to you.
Recommended WordPress Backup Plugins
I have used UpdraftPlus many times on many sites and highly recommend it. The free version allows you to do a one-click backup at any time, and it allows for off-site backups to Dropbox, Google Drive, and other utilities.
If you need to restore your site from a backup, the process for this is one-click as well. You don't have to go through the arduous process of importing a database file, uploading files via FTP, etc. One click and it's done.
As far as the easiest solution to manage backups and WordPress websites in general, ManageWP is going to be your big winner. They're a company that WP Buffs partners with exclusively to manage hundreds of WordPress sites. As far as backups go, they store them on secure Amazon S3 instances fully external to your own website and server for secure and easy access and 1-click restore.
ManageWP is just one of many tools we use here at WP Buffs.
2. Regularly Update WordPress Core, Your Theme, and Your Plugins
The common misconception among website owners is that once your website is built, you can set it and forget it. You can just let it sit and linger forever without having to touch it.
If you're using a service that does all the software updating on the back-end for you, then you may never have to touch it.
However, if you're reading this article, then most likely you're using a self-hosted WordPress install and therefore will have to touch it at some point!
Why Do I Have to Do Updates?
WordPress is under constant development. New features are being added. Bugs are being fixed. Security holes are being plugged.
This means that the code upon which WordPress is built is constantly being updated. Therefore, when WordPress is being updated, all of its component parts, including themes and plugins, need to be updated too.
A Quick Primer on Core, Themes, and Plugins
WordPress core is just that. It is the core set of files that make WordPress work as it does. It is built on a series of thousands of files that all work together in concert to bring you the WordPress experience.
Every single WordPress site needs to have a theme. A WordPress theme is a series of files that determine the look and feel of your website. It is essentially the website's design.
WordPress plugins add features and functionality to your website. WordPress can only do so much out of the box. However, it is built to be easily built upon. That's why there are thousands of WordPress plugins that allow you to make it do whatever you want.
Updating Core, Themes, and Plugins
Whenever there is an update available for core, a theme, or plugin that you're using, you should make that update.
If there is a security update, then you should do it sooner than later. Security updates plug holes that are discovered and make your website less vulnerable to hackers and other evil-doers.
If you have multiple components to update at the same time, then do those updates in the following order:
- First plugins (your smallest component)
- Then your theme (your medium-sized component)
- Then core (your largest component)
But Wait, Before You Make Those Updates
If you simply update multiple components, there could be trouble. Sometimes plugins conflict with each other and cause your website to break. Sometimes developers ship updates with bugs in them, only to discover them later.
That's why you always want to update all plugin, theme and core files on your WordPress site. And before you make any updates, back up your website! If you read the previous section of this article, you already know exactly how to do that!
If something goes wrong, then you can simply restore the backed up version of your website and then investigate what the problem could've been.
3. Optimize Your Database
Or in English: keep your WordPress database clean of extra junk.
WordPress is a database-driven website content management system. That means that all of the content of your site, including the content of your blog posts, pages, and even the name of your website, are all stored in a database.
Over time, your database can become bloated and full of extra junk. Examples include:
- Post revisions: if you hit "Save Draft", "Publish" or "Update" multiple times over the life of your site, a new revision is saved to the database. This adds up over time.
- Deleted posts
- Unapproved or spam comments
- Unused categories and tags
The longer the database doesn't get cleaned up, the more junk accumulates, and the more your website will slow down.
Proactively cleaning the junk out of your database will help keep your website healthy and fast.
Optimizing Your Database with WP-Sweep
I recently discovered WP-Sweep. This is a gem of a plugin, and boy, does it make optimizing your database super easy!
It shows you exactly what extras you have in your database and what can be cleaned up, including revisions, auto-drafts, deleted comments, and unused terms (categories, tags, etc.). It also warns you not to clean out your unused terms if you have any draft posts, since those terms may apply to your drafts.
4. Protect Your Website with a Security Plugin
Free Security eBook
[4 Pages] The 21-Step Checklist to
Ensure a 99.9% Secure WordPress Website
Remember when certain cars in the 1990's used to say "protected by Viper, stand back!"? Well, your website should be protected as well by a Viper-equivalent.
Unless you are paying for fully managed WordPress hosting, your website host will most likely not cover all of your security needs. Thankfully, free and low-cost plugins and services make it easy to secure your website.
You might be thinking "I don't have a very big audience for my website. Why would anyone want to hack me?" These days, no website is too small to be hacked. It's not necessarily about disrupting your services because hackers have something against you.
Sometimes hackers just need a vehicle to carry out whatever they're trying to do. If your website is vulnerable, and they can get in it and use it as that vehicle, then they will. You don't have to have a BuzzFeed-size audience to have that happen.
Recommended WordPress Security Plugins
I have used iThemes Security and have been very happy with it. iThemes Security does an overall security check that finds immediate resolvable issues and shows you how to fix them.
It also shows you good security practices and helps you carry them out. This includes changing your login URL to something other than /wp-admin/ as well disabling PHP code in uploads (in case someone tries to sneak in malicious code that way).
Overall, it's a great educational tool.
Wordfence has a somewhat simpler interface but gives basic overall protection and provides a free Web Application Firewall (WAF). The WAF is a layer of protection for your server to prevent malicious things from happening. It can be a bit tricky to install if you're not extremely tech-savvy. However, if you can get it work, it's well worthwhile.
Another security plugin that I’d recommend is MalCare. It’s an all-in-one security service that not only cleans hacked websites but also protects it against future threats. What I found most impressive about the security solution is it’s easy of use and immediate results. It takes only a few minutes to install and get you started.
The Scanner focuses on both the speed and accuracy of identifying malware which helps in significantly reducing the number of false positives being reported. MalCare not only detects existing malware but also finds new and complex ones that go undetected in other security plugins. The Cleaner enables users to clean the site themselves without delay. I don’t have to wait for someone else to fix my site nor do I have to share my website credential with strangers.
The Firewall tracks thousands of websites online looking for bad IP addresses that are known to cause harm to websites they visit. It prohibits those bad IP addresses from accessing your site.
MalCare also prevents malicious login attempts through CAPTCHA based protection, therefore, thwarting brute force attacks.
Site Hardening is a very impressive feature that helps prevent unauthorized personnel from making changes to my website. Based on the severity of the security measure needed, I can choose what sort of security I'll like to have in place. From the site hardening panel, I can block PHP execution in an untrusted folder, change database prefix, disable file editor, block installation of plugins and themes, even reset all passwords and change all security keys.
At times of crisis, backups are a savior which is why one needs a good reliable backup. While web hosts provide backups, they are often not up to the mark or not easily accessible. MalCare offers secure and reliable backups (powered by BlogVault) that are accessible for up to 365 days.
In addition to all these, MalCare also comes with a ton of other features like Site Management where I can update outdated plugins, themes, and even the WP core. Also, with User Management, I can add new users, delete old ones, change their password and even roles. Wait... there's more! Two very useful pieces of features especially for agencies are White-Labeling and Client Reporting. You can white-label MalCare and sell the service under your own brand name. And generate detailed security reports and share them with your clients.
If you're looking for more security advice, check out WordPress Security – 19+ Steps to Lock Down Your Site.
5. Moderate and Clear Out Your Comments
If you allow comments on your posts, then make sure you don't have anything outstanding in the queue.
If you moderate all comments coming in, make sure your queue is clear.
If you have any deleted comments, make sure your trash is emptied. The previously mentioned WP-Sweep can help you get rid of deleted comments permanently.
Of course, there are always the dreaded spam comments. If you don't proactively put systems in place to keep them under control, then you could end up with hundreds of them.
Instead of moderating them and marking them as spam one comment at a time, you can use Akismet. It automatically removes spam comments for you. You will never even see them or have to deal with them.
6. Search Engine Maintenance Work
One of the best long-term methods of having people find your website is through search engines like Google and Bing.
Paying for ads on search engines and social media are good short-term ways to acquire lots of site visitors at once. However, people finding you through organic (as in not paid for) search results is a good long-term method of acquiring new visitors.
However, it isn't just a matter of people finding you in the search results and then coming to your website. It doesn't happen that easily. It requires proactive work.
The process is called search engine optimization, or SEO. WordPress plugins can help you grab the low-hanging fruit and do the easy part. These plugins will not help you with keyword research and other more complex strategies that take time to come to fruition. Just the easy part.
Recommended Search Engine Optimization Tools and Plugins
Yoast SEO for Search Engine Metadata
I have used Yoast SEO on all of my sites and highly recommend it. There is a free version and paid version. The free version is quite robust in what it allows you to do.
For each one of your blog posts and website pages, Yoast SEO allows you to fill in the following search engine metadata:
- Title - this is the title of the page that shows up in the search result.
- Description - this is the one-to-two sentence description that shows up right below the title in the search result.
- Focus keyword - this allows you to pick a particular search-term to focus on. Yoast then has automated measurement tools that tell you if you're using the search-term in your title, page copy, etc.
Writing good copy is essential to the success of your SEO campaign. For more help there, check out SEO Copywriting: How One Guy Wrote 12,000 Words in a Day
Google Search Console for Proactive Website Indexing
The greatest SEO tool you can use is not even a WordPress plugin. It is Google Search Console. You can actually get hooked up to it using Yoast SEO.
Google Search Console allows you to submit your website to Google so that it gets crawled, indexed, and then displayed in Google's search results.
Google would likely have found your website anyway without much work on your part. However, the Search Console allows you some more advanced features as well as the ability to proactively submit your website and have Google crawl it.
404 Results in Google and Resolving Them with 301 Redirects
One incredibly useful feature of Google Search Console is the ability for it to show you 404 results. A 404 is when someone tries to go to a URL on your website and it doesn't exist.
If Google had previously indexed your website, and some of those pages are no longer there, then it'll show up as a 404. If you leave a 404 in Google unresolved, then it'll affect your search ranking.
The way to fix this up is to implement 301 redirects. If the page Google can't find has a new URL, then simply redirect it to that URL. If it doesn't, then redirect it to the homepage or the page that's most closely relevant content-wise.
Thankfully, you don't have to be a technology genius to implement 301 redirects. You can do that through the Redirection plugin.
7. Maintaining Your Website Content
No fancy plugins as far as maintaining your website content. Just make sure you're thinking about it and proactively maintaining it.
Is there any content on your website that's no longer relevant? Any blog posts that just don't fit your current website? Can you delete them while being assured that nobody would miss them?
Conversely, do you have any outdated content that needs updating? If you write about technology, then the answer is most likely yes. Even if you don't, subject matter and the knowledge base around it evolves over time.
Take a spin through some of your old content and see if it could use some freshening up.
Finally, do you have any non-evergeen content that you can make evergreen?
Evergreen content is content that will always be relevant. For example, teaching your website visitors how to do something is evergreen. Giving them a recap of a time-based happening, such as an event, is not evergreen.
In five years, people won't care about an event recap from five years prior. However, they will still want to learn about that thing that you teach them. Therefore, the five-year-old article where you teach them how to do something may need updating, but it is still relevant and therefore evergreen.
8. Maintaining Good Website Speed
Free Website Speed eBook
[4 Pages] The 12-Step Checklist to
Achieve Loading Times Under 1 Second
You should regularly run speed tests on your website to see how fast it loads. Speed test programs will also tell you where you can make improvements to speed up your website.
While some of these improvements will need to be made by somebody technical, there are plenty of non-technical changes you can make to speed up your website without the help of a developer.
Running these tests regularly is incredibly important. Most of the time, people run it at the beginning, implement its recommendations, and then forget about it.
However, as the months go by, you'll be adding new content, images, plugins, and other elements to your WordPress website. The bigger it gets, the slower it gets.
There are three tools you can use to run speed tests:
These speed tests will give you letter grades in certain areas (A for excellent and F for not-so-excellent) and concrete recommendations for improvement. These recommendations include:
- Minimizing HTTP requests, which requires some technical chops
- Utilizing a content delivery network (CDN)
- Minifying your CSS, which can be done easily with plugins and online tools
Run these speed tests once a quarter, and it'll help you make sure that your website loads quickly. A slow-loading website = lost visitors = lost revenue.
Website maintenance can be daunting, especially if you plan to build your own website. However, it is doable, and you don't have to be a technology genius to do it well.
With the help of WordPress plugins, tools, and good habits done consistently, you can remain ahead of the game when it comes to maintaining the health of your website. And WordPress maintenance plans from WP Buffs can help as well if doing it yourself isn't something you're up for.
The health of your website seems obvious when it comes to software updates, backups, security, and database maintenance. However, content and search result health are just as important. Making sure everything is up to date and relevant will help you bring in new website visitors and turn them into customers.